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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity gives reason to book and creates a positive mindset. .
All games have rules. If you dont abide by the principles you are not going to win. Whether there are 20 players, or 2 players you need to abide by the principles of the game. This is the same as your pest control business. Think of systems exactly the same.
You must abide by the systems you need in your work place. I'm a disciplinarian for having systems in place. You need to have a process that is used as a delivery mechanism for providing the service to your customers. Familiarise yourself with a fantastic business system and stick with it. .
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When playing a game, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you'll keep on top. You need to continue to be effective in your game moves. Believe what you're recommending to your customers. Consider in the merchandise you are using.
When the customers see you love your job, it will win you extra points. This applies to both the office staff and technicians. When employing additional staff just keep in mind that everyone has their own unique personality and also a way of dealing with clients. Some customers require particular care. Train your employees how to handle the particular customers.
I would prefer to say client instead of a client that is difficult. I will be honest in saying 99% of our hard clients have turned into our best customers because we applied special attention. The majority of the time they are only difficult because there has been a communication problem or they dont understand that the treatment.
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A customer can be avoided with a fantastic system in place. .
Thinking outside the sport is more than just a business clich. Laguna Pest Control has managed to construct a solid brand equity due to thinking away from the game. Know your sport. Know the principles and know how to play it. Remember every match is different, each game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and how we play the sport might not apply to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the game I had to target the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend every tourism networking event on a weekly and monthly basis.
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I take hotel managers out for a drink. I must know them on a personal level and became their friends. For us to win the game in Noosa we had to understand the local community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas paradesour automobiles stand out from the audience and our work shirts speak for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Bear in mind, dont think about this as a threat but more go as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve Source your business. They are doing you a favour.
Enjoy it and keep loving what you're doing. It is important to keep in mind your opponents are not your enemies. Help each other out. You need one another to continue improving the industry. We are all in this match for the same reason. If youre good at what you are doing, passionate in your work and also have a few tactical game motions, you're on a winning streak! .
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Termitrust may not be the most significant and we're not the smallest, but we are committed to being a pest control company that you can trust.
We are proud that tens of thousands of Australian homeowners rely on Termitrust for their termite and pest control needs. Many of our new clients come from word of mouth.