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If your brand is observable it gains consideration. Your brand will show commitment. Brand equity provides reason to book and produces a positive attitude. .
All games have rules. If you dont stick by the rules you are not going to win. Whether there are 20 players, or even 2 players you need to abide by the rules of this sport. This is the same as your control business. Think of systems the same.
You must abide by the systems you have in your work area. I'm a disciplinarian for having systems in place. You need to get a procedure that's used as a delivery mechanism for providing the service to your clients. Familiarise yourself with a fantastic business system and adhere to it. .
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When playing a game, you have to be on top of your own game to continue winning. Just because you win once, doesnt mean you will keep on top. You need to continue to be effective in your game moves. Believe what you're recommending to your clients. Consider in the merchandise you're using.
When the customers see you love your job, it will win you points. This applies to both office employees and technicians. When employing additional staff just bear in mind that everyone has their own unique personality and also a means of dealing with clients. Some clients require particular care. Train your employees how to handle the clients.
I would prefer to say special customer instead of a difficult client. I'll be honest in saying 99% of our difficult customers have turned into our very best customers because we applied special attention. Most of the time they are only difficult since there's been a communication problem or else they dont understand the treatment.
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A customer can be averted with a good system in place. .
Thinking beyond the sport is more than just a business clich. Laguna Pest Control has managed to construct a brand equity due to thinking away from the game. Know your game. Know the principles and know how to play with it. Remember each match is different, each game needs to be played differently and has a different set of principles.
Laguna Pest Control has made moves in the game to win in Noosa. Our players are different to players in Sydney. Our rules and the way we play with the game might not be applicable to someone starting up a pest control business in Melbourne. Let me give you an example:.
Noosa is built on tourism. For us to win the match I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each browse this site tourism networking event on a weekly and monthly basis.
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I take hotel managers out to get a drink. I got to know them on a personal level and eventually become their friends. For us to win the game in Noosa we needed to understand the community. This is really where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas parades, our automobiles stand out in the audience and our work tops speak for themselves.
There will be another pest control business that can come along and sometimes even do something greater than you. Bear in mind, dont think about this as a threat but much more as a challenge. Another game. Competition is great. Competitors give you the chance to improve your business. They are doing you a favor.
Enjoy it and keep loving what you do. It is important to remember your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We are in this match for exactly the same reason. If youre great at everything you are doing, passionate in your job and have a few strategic game moves, you are on a winning streak! .
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