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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book through you and produces a positive mindset. .

All games have rules. If you dont abide by the rules you're not going to win. Whether there are 2 players, or even 20 players you still need to abide by the rules of the sport. This is just like your pest control business. Think of systems exactly the same as rules.

You have to abide by the systems you need in your work area. I am a strict disciplinarian for having systems in place. You need to have a procedure that is employed as a delivery mechanism for providing the support. Familiarise yourself with a fantastic business system and stick to it. .

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When playing a match, you must be on top of your own match to continue winning. Just because you win once, doesnt mean you'll stay on top. You need to continue to be effective in your game moves. Think what you're recommending to your clients. Believe in the products you're using.

When the clients see you adore your work, it is going to win you extra points. This applies to both office staff and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and also a means of dealing with customers. Some clients need special care. Train your staff how to handle the clients that are particular.

I would rather say exclusive client instead of a difficult customer. I'll be honest in saying 99% of our hard clients have turned into our best customers because we applied special attention. Most of the time they are only difficult because there has been a communication problem or else they dont understand the treatment.

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A customer that was challenging can be avoided with a good system in place. .

Thinking beyond the sport is more than just a business clich. Laguna Pest Control has managed to build a solid brand equity because of thinking outside the game. Know your game. Know the principles and know how to play it. Bear in mind each match is different, every game needs to be played differently and has a different set of rules.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are different to players in Sydney. Our rules and how we play the sport might not be applicable to someone starting up a pest control business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the match I had to aim the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take resort click here now managers out to get a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we had to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we've got ant and bee mascots for xmas paradesour automobiles stand out from the audience and our work shirts speak for themselves.

There will always be another pest control business that will come along and sometimes even do something better than you. Bear in mind, dont think about this as a hazard but more as a challenge. Another match. Competition is great. Competitors provide you with the chance to improve your business. They're doing you a favour.

Enjoy it and keep loving what you do. It is also important to keep in mind your competitors are not your enemies. Help each other out. You need one another to continue improving this industry. We are all in this match for the same reason. If youre great at what you do, passionate about your work and also have a few tactical game moves, you are on a winning streak! .

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Termitrust might not be the biggest and we're not the slightest, but we are committed to being a pest control company that you can trust.

We're proud that tens of thousands of Australian homeowners rely on Termitrust due to their termite and pest control needs.  Many of our new customers come from word of mouth.