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If your brand is visible it gains consideration. Your brand will show commitment. Brand equity provides reason to book through you and produces a positive mindset. .

All games have rules. If you dont stick by the rules you are not going to win. Whether there are 2 players, or even 20 players you need to abide by the rules of the game. This is the same as your pest control business. Think of systems the same.

You must abide by the systems you need in your work place. I'm a strict disciplinarian for having systems in place. You need to get a process that's used as a delivery mechanism for providing the support to your customers. Familiarise yourself with a fantastic business system and adhere to it. .

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When playing a game, you have to be on top of your own match to continue winning. Just because you win once, doesnt mean you will stay on top. You need to continue to be effective in your game moves. Believe what you are recommending to your customers. Believe in the products you're using.

When the clients see you love your work, it will win you points. This applies to both office staff and technicians. When employing extra staff just keep in mind that everyone has their own unique personality and also a means of dealing with clients. Special care is required by some customers. Train your staff how to handle the clients.

I would prefer to say customer instead of a client that is challenging. I'll be honest in saying 99% of our difficult customers have turned into our very best customers because we applied special attention. The majority of the time they are only difficult because there has been a communication problem or else they dont understand the treatment.

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A customer can be avoided with a fantastic system in place. .

Thinking outside the sport is more than only a business clich. Laguna Pest Control has managed to construct a brand equity because of thinking away from the game. Know your sport. Know the rules and know how to play it. Remember every match is different, each game needs to be played differently and has a statement different set of principles.

Laguna Pest Control has made moves in the sport to win in Noosa. Our players are somewhat different to gamers in Sydney. Our rules and the way we play with the sport may not apply to someone starting up a pest control check business in Melbourne. Allow me to give you an example:.

Noosa is built on tourism. For us to win the match I needed to target the tourism industry. I learnt it, breathed it and became a part of it. I joined Tourism Noosa, Noosaville Business Association, BNI, Noosa Business Connect, the list goes on. I attend each tourism networking event on a weekly and monthly basis.

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I take hotel managers out for a drink. I must know them on a personal level and eventually become their friends. For us to win the match in Noosa we needed to understand the community. This is where our marketing machine comes back into play. Laguna Pest Control host events for the Tourism Industry, we have ant and bee mascots for xmas paradesour vehicles stand out from the crowd and our work shirts speak for themselves.

There will be another pest control business that will come along and at times even do something greater than you. Bear in mind, dont think of this as a hazard but more as a challenge. Another game. Competition is great. Competitors provide you with the chance to boost your business. They are doing you a favor.

Enjoy it and keep loving what you do. It is important to remember your competitors are not your enemies. Help each other out. You need each other to continue improving this industry. We are in this game for exactly the same reason. If youre great at everything you do, passionate about your work and have a few tactical game motions, you're on a winning streak! .

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